What is
L'univers Partouche
Partouche,
the values
Groupe Partouche has forty-seven casinos in France, Switzerland, Spain, Belgium and Tunisia.
Beyond the game, the company’s philosophy is to provide its customers with complete entertainment. Thanks to its establishments, where real work has been done, Groupe Partouche always succeeds in providing its customers with a unique experience.
4200
collaborateurs
47
casinos
345.5 million €uros
turnover
Since
1903
Partouche needs
Increase the visibility and effervescence of its adjacent activities: its bars, breweries, restaurants, and its evening events.
Affirming a true Group identity
The objective is to create an impactful and differentiating sensory identity to build player loyalty and enhance the casino experience.
79%
of respondents see this medium as a way to convey a positive image of service quality.
Deepidoo’s vision
API-driven digital signage displays
Creation of personalized playlists for the different universes of the establishments
In line with the Groupe Partouche universe, Deepidoo has created a truly personalized radio for all its casinos. This radio incorporates location-specific sound effects, as well as promotional sound messages, winnings alerts, and specific announcements for the biggest jackpots across the group’s various locations. This marketing strategy is both locally managed by each casino, administered by the head office and automated through the Deepidoo API.
83%
of the public surveyed, consider that the display screens attract attention and arouse curiosity.