What is
L'univers Marriott
Marriott
a brand with values
With more than 6,200 upscale hotels, Marriott is now the largest hotel network in the world. In addition to its traditional hotel activities, the group is also a major player in the field of catering and seminar organization, with 121,000 employees and 1.2 million rooms.
121 000
collaborateurs
6 200
hôtels
1.46 billion €uros
turnover
1.2 millions
rooms
Marriot needs
Modernize the brand image
Simplify access to information
Propose a personalized communication for each customer segment
Facilitating travels within the hotel with digital signage
For Marriott, the subject of multi-channel is of crucial importance. The coherence between the message and the image conveyed by the brand is essential. In its development, Marriott is facing new challenges that are common to all major brands: preserving its identity, internationalizing its DNA and improving the ergonomics of its customer experience.
79%
of individuals perceive this means of communication as modern and innovative
Deepidoo’s vision
Indoor digital signage screens for customer information and visitor signage.
Customized playlists adapted to different locations.
Deepidoo deployed its digital signage solution and its musical expertise on the Lyon Marriott Cité Internationale site. The PLAY by Deepidoo platform allows you to manage the scheduling of display campaigns throughout the site. It offers a creation space for its users to manage the promotional offers as well as the signage of the rooms in 1 click. The Zucca restaurant, the Barum bar-lounge area and the gym space also benefit from the musical atmosphere provided by Deepidoo. The whole creates a coherence that contributes to both the identity of the Marriott group and the well-being of its customers.
83%
of the public surveyed consider that screens attract attention and arouse curiosity.
79%
of respondents see this medium as a way to convey a positive image of product/service quality.