What is
L'univers BUT
BUT,
the values
The BUT brand has 310 stores throughout France.
BUT is the first network of home furnishing stores, with an exceptional accessibility: 80% of the French population lives less than twenty minutes away from a store.
7000
collaborateurs
310
magasins
2.1 billion €uros
turnover
Since
1972
The ambitions of BUT
Reinforce the quality of the customer/vendor experience by offering a new type of interaction.
Focus on line extension.
Streamline the purchasing process.
Through the innovative solution of projection on screen, the salesmen equipped with smartphone can take the control of the screens of the store and project any product of the BUT catalog.
The objective is to reinforce the customer/salesperson link through a new and functional experience: the screen projection is at the same time an effective sales support for the salesperson, a decision aid for the customer and a tool to reduce purchasing frictions.
Thanks to smartphone orders, the purchase can also be validated when the customer is satisfied with his choice.
77%
of consumers complete their purchase in a physical store.
Deepidoo’s expertise
A simple, intuitive and scalable management interface
Instant, reliable and easily integrated screen projection functionality
Digital signage screens driven by the Deepidoo API, directly linked to the BUT catalog
A solution allowing the complete management of the screen park
In direct relation with BUT’s technical and merchandising teams, Deepidoo has made its API available to instantly broadcast each product in the catalog. Through functional test phases, then a trial period in real conditions before the global deployment, the projection system now allows each salesperson to be more efficient, and each store to increase its sales!
25%
of the sales sessions use the screen projection system.