What is
L'univers 3 brasseurs
Les 3 Brasseurs,
a brand with values
With over 200 million in sales, Les 3 Brasseurs is a network of French restaurants specializing in brewing and making its own beer locally. Each year, 33,000 hectoliters of beer are produced by the company!
With more than 1,000 employees in more than 54 restaurants, Les 3 brasseurs wants to develop the brand in Europe and in particular establish itself in Poland, Sweden and the Netherlands.
1000
collaborateurs
54
établissements
200 millions €uros
turnover
Since
1986
The needs of Les 3 Brasseurs
Homogenous communication on all points of sale
Broadcasting of a dynamic display adapted to consumers
Creation of a sound identity according to customer segmentation
Composed of both franchised and integrated restaurants, the 3 Brasseurs network wishes to offer a homogeneous musical atmosphere and dynamic display throughout its network in line with the values of the 3 Brasseurs, while allowing each restaurant to change the atmosphere in real time, depending on the type of customers. It is also necessary to plan for live broadcasting on game nights!
79%
of respondents see this medium as a way to convey a positive image of service and product quality.
Deepidoo’s vision
Digital signage screens
Creation of personalized playlists and sound messages to create a Bar / Pub / Brasserie atmosphere
Initially, Deepidoo created, scripted and developed customized music playlists corresponding to the day’s highlights and the restaurant’s live atmosphere: Irish Spirit, Afterwork, Lunch…
In a second phase, Deepidoo deployed digital signage solutions to present different visuals: animated films on the manufacturing and life cycle of craft beer, from hop cultivation to brewing, the highlighting of the beer of the month, and the à la carte menus.
83%
of the public surveyed, consider that the display screens attract attention and arouse curiosity.